Audit [BrandName]’s distinctive brand assets within the [Category] category for [Region] and prioritise how to use them at key Category Entry Points (e.g., “need fast fix”, “first-time buyer”, “bulk reorder”). Inventory current assets (logo, colour, sonic cues, tagline, mascots) and assess uniqueness, consistency, and legal defensibility. Map assets to CEPs for [TargetSegment] and propose asset deployment rules that amplify recognition and mental availability within [Timeframe] on a [Budget].
Output format:
Asset Inventory (Markdown table: Asset | Usage Examples | Uniqueness 1–5 | Recall 1–5 | Legal Risk | Recommended CEPs).
CEP Playbook (bullets): trigger, message, asset set, channel, CTA.
3 rapid experiments with hypotheses, sample size, success metrics (e.g., aided recall %, share of search).
Governance checklist to maintain asset integrity across partners.