Design the brand architecture integration plan for [Company] following the acquisition of [AcquiredBrand] on [AcquisitionDate] across [Regions]. Determine whether to assimilate, endorse, or maintain standalone status based on equity strength, overlap, and synergy targets of £[SynergyTargetValue]. Assess customer migration risk, channel conflict, and regulatory timing. Define naming, visual endorsement, and product line consolidation rules.
Output format:
Integration option appraisal (3 scenarios) with financial/brand impact table; 2) Migration roadmap (quarters) with go/no-go criteria and owner [Role_IntegrationLead]; 3) Endorsement/naming grid (how logos and descriptors appear by touchpoint); 4) Risk heatmap and contingency triggers; 5) KPI scorecard (retention %, NPS delta, revenue at risk, rebrand cost, legal milestones).