Develop a co-branding and endorsement framework for [Company]’s partnerships with [PartnerBrand] across [Regions]. Specify when to use ingredient branding, equal co-branding, or soft endorsement, ensuring equity protection and clarity for [PrimaryAudience]. Define rules for logo lockups, naming order, and asset ownership, considering contract term [ContractTerm] and performance SLAs.
Output format:
Decision matrix for partnership types; 2) Risk controls (brand dilution, misattribution, legal liabilities) with thresholds; 3) Identity application guide (web/app/pack/event); 4) KPI scorecard (awareness attribution split, preference shift, lead quality, compliance rate) owned by [Role_PartnershipsLead]; 5) Approval workflow diagram.