Define the personality architecture for [CompanyName]’s portfolio spanning [SubBrands] and [ProductLines]. Determine which traits are masterbrand-led vs. sub-brand distinctive to minimise cannibalisation and maximise cross-sell.
Output format:
Architecture Map (text table): Level | Personality Ownership (Core/Shared/Local) | Descriptors | Freedom within a Framework.
Sub-Brand Profiles: Pillars | Archetype | “Must Keep/Must Avoid” traits | Reason-to-Believe.
Conflict Matrix: Overlaps/Tensions | Decision Rule | Example Resolution.
Migration Scenarios for [Timeframe] (e.g., re-tiering, retirement) with stakeholder impacts ([RoleSales], [RoleLegal], [RoleHR]).
Portfolio KPIs: cross-brand recall, distinctiveness, and portfolio premium index with targets.
Tie recommendations to commercial strategy (penetration vs. premiumisation) and channel execution.