Create a concise, executive-ready brand voice charter for [Company] in the [Industry] sector. Use inputs (mission, values, value proposition, and audience insights for [Audience Segments] across [Region]) to distil 3–5 Voice Pillars with clear behavioural descriptors and proof points. Benchmark briefly against [Competitors] to ensure distinctiveness. Provide a one-paragraph “Core Brand Narrative” that operationalises the pillars and a “Voice-in-Action” checklist for everyday writers.
Output format: 1) Executive Summary (75–100 words). 2) Table: Pillar | Descriptor | Do/Don’t | Example sentence. 3) Core Brand Narrative (≤120 words). 4) Checklist: 6–8 bullet rules. 5) Risks & Mitigations (3 bullets). Use [English Variant] spelling and plain language (CEFR B2–C1).