Conduct a 12-week post-launch review of [ProposedExtension] in [Region] to decide scale, pivot, or kill. Compare actuals vs. plan for distribution, trial, repeat, ROS, and media efficiency. Evaluate retailer feedback and quality signals (returns, complaints). Recommend action by market/channel with revised targets and investment implications for [Timeframe].
Output format (deliverables):
Performance dashboard summary (table) with green/amber/red; 2) Variance analysis with root causes and countermeasures; 3) Decision matrix (scale/pivot/kill) by [Channel] and [SubRegion]; 4) Updated forecast and budget reallocation note to [FinanceRole].