Plan the consolidation of digital assets and MarTech stacks for [Company] as [Brand A] transitions to [Brand B]. Inventory domains, SEO equity, social handles, CDP segments, DAM libraries, and PDP templates. Define 301/302 redirect strategy, content migration priorities, tag governance, and attribution continuity. Maintain SEO while preserving campaign history and consent.
Output format:
Asset inventory table (Type, Current Owner, Target, Migration Method, Deadline).
Redirect map and phased rollout with monitoring KPIs (organic traffic, CVR, CAC).
Data governance checklist for consent, retention, and identity resolution.
Risk/rollback plan with clear triggers.