E-commerce & Shelf Navigation Naming Hierarchy

E-commerce & Shelf Navigation Naming Hierarchy

📄 Prompt Template

Create a scalable naming and visual hierarchy for [ParentBrand] and [SubBrand] across [Category] to improve product findability online and on shelf. Define levels (masterbrand, platform, variant, attribute, size) and rules for typography, pack hierarchy, and PDP naming conventions across [Region] for a catalog of ~[SKUCount] SKUs. Ensure coherence across marketplaces, D2C, and retail partners while preserving distinctiveness for hero SKUs.
Output format:
Taxonomy spec (table: Level | Purpose | Naming Rules | Examples);
PDP naming template with token order;
Visual hierarchy wireframe annotations (bulleted description);
Governance checklist for new launches (gate checks and exceptions).
Embed measurable KPIs (search CTR, add-to-cart rate, OOS substitution rate) and a change control process for variant proliferation.

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