Develop an executive-ready creative brief that aligns stakeholders on the campaign’s strategic intent for [CompanyName] promoting [ProductOrService] in [Region] over [Timeframe]. Define a single-minded objective tied to [PrimaryKPI] and supporting KPIs (baseline → target). Specify audience segments (decision makers: [DecisionMakerRole]; influencers; end users) and the required behavioural shift. Articulate the value proposition, proof points, and non-negotiable brand/ESG guardrails. Outline high-level channel roles (e.g., [ChannelMix]) and a governance model. Include decision rights, approval cadence, and risks with mitigations.
Output format:
Executive summary (≤120 words).
Objective & KPI table: Objective | KPI | Baseline | Target | Owner | Deadline.
Audience & insight bullets (max 5).
Proposition & message house (Primary claim; 3 RTBs; Tone).
Channel role matrix: Stage | Channel | Purpose | Primary Asset.
RACI: Task | R | A | C | I.
Risk register (RAG) with mitigations.