Develop an account-based messaging playbook for [TargetAccountList] focused on the [UseCase] use case to achieve [BusinessOutcome] within [Timeframe]. Profile buying committees, mapping messages to C-suite, economic, technical, and user personas. Tailor value stories to each account’s initiatives, install base, and risk posture.
Output format:
Account overview cards (table per account: Initiative, Stakeholders, Current State, Message Angle, Offer, Next Step);
Persona message trees (bulleted ladders);
5 bespoke email/social snippets per account;
Measurement grid (Leading/Lagging indicators; e.g., meetings set, SALs, pipeline).
Include a governance cadence and escalation path for executive engagement.