Develop a concise, executive-ready communications brief for [CompanyName]’s [InitiativeName] that aligns leaders and equips managers to communicate consistently. Define the business outcome, the “why now,” and the decision rights for change. Specify core messages, proof points, and the single call to action for each priority audience. Include governance for approvals and escalation paths. Output format: (1) Executive Summary (≤180 words). (2) Narrative Framework with sections: Context, Vision, Value, Risks if Not Done, What Changes on [GoLiveDate]. (3) Audience Message Matrix as a table: Audience | Key Message | Proof | CTA | Channel | Owner | Success Measure. (4) Leadership Talking Points (six bullets). (5) One-sentence elevator pitch. Ensure alignment with [PrimaryKPIs] and quote the [ExecutiveSponsor] in the narrative. Emphasize how success will be measured in the first 30/60/90 days.