Develop a concise executive brief and end-to-end internal communications plan to promote [CertificationName] at [CompanyName] to [TargetRoles] across [Region] from [LaunchDate] through [Timeframe]. Clarify the business case, including expected impact on [KPI] and an enrollment goal of [EnrollmentTarget]. Identify audience segments, key messages, value propositions, and objection-handling points. Define channel mix (email, Slack/Teams, intranet, town hall, digital signage), cadence, and governance (approvals, legal checks, DEI considerations). Include measurement strategy, risks, and mitigation.
Output format:
A one-page executive brief (Markdown) with sections: Objective, Strategic Rationale, Success Metrics, Risks/Mitigations, Decision Requests.
A tabular comms plan with columns: Audience Segment, Message Angle, Channel, Asset, Owner, Send Date, CTA, Success Metric, Status.
A KPI dashboard spec listing metric definitions, data sources, and refresh frequency.