Build a conversion framework that links category-level Share of Voice for [Category] against [CompetitorSet] to tangible outcomes across [Timeframe]. Define a quality threshold [QualityThreshold] for mentions, weight by reach and authority, and model how movements in SOV convert to [OutcomeMetric] (e.g., trials, SQLs, revenue). Include lag structures and thresholds where SOV gains meaningfully translate into outcomes. Recommend an optimal [ShareOfVoiceTarget] and the minimum effective frequency of high-authority placements.
Output requirements: (1) A conversion curve spec (equation, parameters, breakpoints). (2) A calibration table showing historical SOV → outcome mapping and residuals. (3) A scenario table with predicted outcomes for three SOV targets, including confidence ranges. (4) Risks and mitigation notes (PR clutter, competitor bursts, channel cannibalization).