Analyze and compare the sustainability initiatives of [Company A] and [Company B] in the [Industry] sector, focusing on their efforts to reduce carbon footprints, promote eco-friendly sourcing, and enhance supply chain sustainability. Identify the key sustainability metrics for each company, such as energy consumption, waste management, and use of renewable resources. Discuss the effectiveness of each initiative, comparing their impact on both the environment and the companies’ brand perception. Provide recommendations for further improvements based on the findings.