Stay ahead of the curve by conducting a competitive analysis of promotional giveaway items commonly used at trade shows in your industry. Begin by researching [Competitor 1] and [Competitor 2] to evaluate which giveaway items they are using at similar events. Pay particular attention to trends in item type, customization, and the perceived value of these items among event attendees. Then, summarize key trends in terms of popular items, cost strategies, and innovative approaches to giveaways. Provide actionable insights into how your company can differentiate itself with unique or higher-quality items that will attract attention and drive greater engagement at your event.