Create a scoring framework that supports [CompanyName]’s multi-product portfolio ([ProductLine]) and identifies cross-sell propensity. Build a base ICP fit score, then layer product-specific behavioural and intent signals. Define mutually exclusive routing so a lead is assigned to the highest potential product, with secondary interests captured for nurture by [RoleMarketing].
Output format:
Product Scorecards (fit, behaviour, intent) per SKU;
Cross-Sell Triggers and suppression rules;
Routing Decision Tree with escalation paths;
Nurture Blueprint for secondary products;
Measurement Plan linking to [ConversionMetric] and revenue attribution in [Timeframe].
Address data model changes in [CRMPlatform] to store product-level scores, and define how renewals and expansions modify propensity.