Extend the funnel beyond first conversion for [CompanyName] in [Region] across [Timeframe]. Stages: First Purchase/Activation → Repeat Purchase/Usage → Upsell/Cross-sell → Renewal. Quantify progression, time between stages, and churn points. Identify experiential or operational blockers (e.g., delivery delay, onboarding gaps) and propose experiments to lift LTV while protecting CX.
Return:
• Lifecycle funnel table (Stage | Users | CR% | Avg. days | RPV/LTV).
• Churn driver analysis with evidence from [SupportOrNPSData].
• 4–6 experiments (pricing, messaging, service fixes) with owner [RoleOwner], expected uplift, and guardrails (refunds/NPS).
• CRM automation and measurement plan.
Highlight any data gaps preventing attribution of CX issues to conversion decay.