Conduct an end-to-end UX audit of [Company]’s acquisition-to-conversion journey for [Product] in [Region] over [Timeframe], focusing on measurable conversion barriers and opportunities. Evaluate information scent, visual hierarchy, interaction cost, trust/credibility cues, and mobile responsiveness. Quantify impact on [PrimaryMetric] (e.g., CVR, RPV). Prioritise issues using an effort-versus-impact model and produce testable hypotheses with success metrics. Include stakeholder alignment for [Role] and required cross-functional dependencies.
Output format:
Executive Summary (≤180 words) with top 5 blockers and estimated uplift range.
Diagnostic Table: Step, User Goal, Observed Friction, Evidence (data/recordings), Severity (1–5), Est. Uplift %, Effort (S/M/L), Confidence.
Hypothesis Backlog: Hypothesis, Success Metric, Minimum Detectable Effect, Sample/Power assumption, Variant Count, Risk.
30/60/90-Day Roadmap: Owner, Milestone, Dependency, Budget.
Analytics/Telemetry Gaps: Event name, Definition, Location, Priority.