Assess the checkout flow for [Company] in [Region] to reduce abandonment and lift conversion from [BaselineCR] to [TargetCR] within [Timeframe]. Analyse field design, validation, shipping/payment selection, address lookup, guest vs. account path, microcopy, and trust signals. Incorporate perceived security cues and payment preferences. Model financial impact using [AvgOrderValue] and expected uplift ranges, then translate findings into a sequenced A/B roadmap.
Output format:
Funnel Table: Step Name, Entrants, Exits, Drop-off %, Cumulative CVR, Primary Friction.
Issue Evidence Log: Screenshot/URL, Behavioural Signal, Root Cause, Severity (1–5), ICE Score (Impact/Confidence/Effort).
Experiment Briefs (≤1 page each): Objective, Hypothesis, Variant Specs, Success Metrics, Guardrails, Sample Size/Power, Runtime assumption.
Telemetry Plan: Event, Parameters, Trigger, Owner.
Risk & Compliance Notes: PCI, PII handling, and regional payment norms.