Redesign shipping selection and delivery-promise messaging to minimize abandonment while preserving margin for [AvgOrderValue] across [Regions]. Audit options (economy/express/pickup), cut-off times, dynamic ETAs, and total-cost visibility (taxes, duties, fees). Propose copy/UI variants for cost transparency and late-stage surprises. Balance conversion and margin via threshold shipping (free over X) and micro-fees (eco packaging, insurance). Integrate [CarrierList] service levels with reliability SLAs.
Output format:
Test matrix table (Variant, Change Summary, Expected Impact on [PrimaryMetric], Cost/Order Δ, Eligibility Rules, [Timeframe]).
Pricing/ETA ruleset in pseudo-logic.
Risk register (carrier delays, surcharges) with mitigations.