Create a 2-quarter mobile CRO roadmap for [CompanyName] covering discovery, build, and run. Prioritise initiatives across performance, UX, checkout, and personalisation for [BusinessUnits], sequenced by dependency and expected impact on [PrimaryMetric]. Define governance: roles (e.g., [StakeholderRole]), brief templates, QA gates, and ethics/privacy checks.
Output as: (1) a Gantt-style schedule (bulleted by week) for [Quarter] + next; (2) a prioritised backlog with ICE score, owner, and forecast uplift; (3) a standard experiment brief template (Hypothesis, Variant, MDE, Sample Size, Guardrails); (4) a reporting cadence and dashboard spec (north-star, driver tree, guardrails).
Address experimentation health (overlap control, peeking avoidance), mobile attribution nuance, and learning archival. Include a plan for capability uplift (training, playbooks).