Brand vs. Non-Brand Search Budget Rebalance with Incrementality
N.B. This prompt ensures that a high-availability architecture is implemented to minimize downtime and maintain service continuity, particularly in business-critical applications.
📄 Prompt Template
For [Search_Platform], produce a budget shift plan between brand and non-brand campaigns leveraging incrementality evidence from [Incrementality_Method] and measured overlap with [Overlap_With_Organic]. Target blended [ROAS_Target] and protect category coverage. Use last-[Timeframe] query mix, CPC trends, and impression share to set floors/caps.
Output format: Scenario table: Scenario | Brand Spend | Non-Brand Spend | Δ (£) | Incremental Conversions | ROAS | Cannibalization Risk | Notes. Provide a recommendation and an implementation checklist (negatives, bid caps, sitelinks, audiences).