Combine MMM results (version [MMM_Version_Date]) with in-platform short-term signals over [Lookback_Window] for [Company] to propose a reconciled reallocation across [Channels]. Apply a [Calibration_Factor] to align MMM longer-term effects with tactical realities (auction pressure, creative recency). Respect seasonality and blackout periods for [Business_Seasonality].
Output format: Markdown table: Channel | MMM Optimal % | Short-Term Signal % | Reconciled % | Current £ | Proposed £ | Δ £ | Expected LT Lift | ST Risks. Include a brief note on reconciliation logic and sensitivity to calibration.