Craft a B2B go-to-market plan for [Company] to win [Customer Segment] shippers in [Region] for [Service Offering]. Produce: (1) an ICP definition with buying triggers and compliance needs; (2) a segment–offer matrix mapping value props (e.g., reliability, visibility API, ESG/low-carbon options); (3) a coverage model specifying roles ([Sales Roles]), territories, and channel partners; (4) a 90/180/360-day launch playbook with campaigns, events, and pilot programs; (5) a pipeline model linking activity → conversion → revenue with targets aligned to [Revenue Goal]. Include a standard RFI/RFQ response outline and 10 objection-handling scripts.