Customer-Centric Culture Vision to Improve OTIF
N.B. This report should be linked to marketing campaigns for specific roles or departments, making it actionable for marketing and HR teams to adjust campaigns accordingly.
📄 Prompt Template
Define a customer-centric culture vision that systematically lifts On-Time-In-Full performance. Connect cultural behaviors to promise-keeping across lanes and nodes. Using [MajorCustomer] SLAs and lane archetypes [LaneTypes], specify behaviors for schedulers, drivers, and warehouse teams that reduce dwell time and variability. Link the vision to a measurable improvement from [OTIFBaseline] to [OTIFTarget] within [TimeHorizon]. Embed escalation norms for exceptions (port congestion, reefer power availability) and codify “voice of customer” feedback loops.
Output format: 1) Culture Narrative (≤120 words); 2) Service Promises Matrix (Lane/Node | Promise | Behavior | Recovery Play); 3) Rituals & Routines calendar; 4) OTIF Driver Tree with accountable owners; 5) Weekly drumbeat checklist; 6) KPI pack with definitions and thresholds.