Develop a complete brand positioning platform for [Company] operating in [ModalFocus] across [PrimaryCustomerSegments]. Synthesize a single-minded positioning statement that stakes a unique claim versus competitors by emphasizing [Differentiators]. Anchor the strategic narrative in the problems shippers actually face (e.g., variability, visibility, and velocity) and how our capabilities resolve them within [Timeframe]. Specify quantifiable proof points and operational metrics that substantiate the promise (e.g., OTIF, dwell time, damage ratio, carbon intensity per tonne-km).
Output format:
Positioning Statement (1–2 sentences).
Brand Promise & Reason-to-Believe (bulleted).
Brand Pillars table with columns: Pillar | Customer Tensions Solved | Proof Points | KPI & Target | Owner.
Strategic Narrative (400–600 words) structured as Tension → Insight → Resolution → Outcome.
Tagline options (3–5), each with rationale (<=30 words). Risks & Guardrails (bulleted) to prevent over-claiming.