Persona-based messaging for priority shipper segments
N.B. Historical funnel data should be segmented by candidate source and performance. Outputs should provide targeted suggestions for improving candidate flow at critical stages of the hiring process.
📄 Prompt Template
Develop persona-specific value propositions for [SegmentsList] involved in [UseCases]. For each persona, identify decision criteria, risks, and success metrics, and tailor proof-led messages that address [PainPoints] while complying with [ComplianceStandards]. Ensure the narrative unifies under a single umbrella promise while enabling modular reuse across channels.
Output format:
Persona Table: Persona | Role in Buying Group | Top 5 Criteria | Key Risks | Success Metrics.
Messaging Matrix: Promise | Pillar | Proof (metric/award/SLA) | Copy Snippet (<=35 words) | CTA.
Website Hero & Subhead per persona (max 20/40 words).
Sales Email v1 per persona (<=120 words) with trackable outcome.
Objection-Handling FAQ (10 items) with crisp responses and evidence.