Employer brand and EVP for critical logistics talent
N.B. The timeframe should be representative of recent trends, ensuring reliable predictions. Historical data for multiple roles and channels is necessary for meaningful insights.
📄 Prompt Template
Define an Employer Value Proposition for [Company] targeting [PriorityRoles]. Tie the people promise to operational excellence with metrics (attrition [AttritionRate], annual training [TrainingHours], safety [SafetyRecord]) and inclusion outcomes (target [DiversityGoal]). Build a narrative that resonates with frontline and digital talent while reinforcing our customer-facing brand.
Output format:
EVP Statement (≤30 words) and 3–4 EVP Pillars with proofs.
Proof Points Table: Pillar | Evidence | Metric & Target | Story Asset Needed.
Candidate Journey Messaging: Awareness, Consideration, Application, Onboarding (<=50 words each).
Career Site Hero, Social Post, and 45-second Recruiter Script.
Measurement Plan: leading/lagging indicators and quarterly targets.