Design a rigorous KPI framework for [Company]’s multi-channel campaign targeting [TargetPersona] in [Region] during [Timeframe]. Map funnel metrics from reach to revenue: impressions → site visits → RFQs → tenders → awarded lanes → revenue and margin. Define attribution approach blending MMM (for offline/trade media) and MTA (for digital), including lookback windows and data granularity. Document governance for data quality (UTM standards, CRM fields).
Output requirements:
Return a JSON object with keys: kpis (name, definition, formula, owner), targets ([PrimaryKPI], stretch, floor), attribution (model_type, channels_in_scope, lookback_days), dashboards (dimensions, update_cadence), experiments (hypothesis, metric, MDE), and data_sources (CRM, TMS, ad platforms). Include a scorecard layout for weekly exec readouts.
Set guardrails for CAC ≤ [CAC_Target] and minimum tender win rate. Define escalation thresholds and corrective actions when KPIs deviate >10%.