Create an evidence-based budget allocation for [Budget] [Currency] to promote [ServiceLine] to [TargetPersona] across [Region] during [Timeframe]. Assign roles to search, trade publications, programmatic, LinkedIn, partner marketplaces, and email/nurture. Model diminishing returns and channel saturation; propose reallocation rules by week based on tender invites and RFQ velocity.
Output requirements:
Provide a spreadsheet-ready table “Media Mix” with columns: Channel, Objective, Audience, Flight Dates, Spend [Currency], Expected Reach, CTR, CPL, CPQ (cost per quote), Tender Invites, Projected Awards, Notes. Add a sensitivity table showing ±20% spend scenarios and impact on [PrimaryKPI]. Include three pacing checkpoints and cut criteria.
Account for peak seasons, port congestion risk, and trade show overlaps. Tie upper-funnel spend to lower-funnel capacity (sales coverage per lane).