Build a cross-channel content calendar for [Company] targeting [TargetPersona] considering the full journey (awareness to renewal) for [ServiceLine] in [Region] during [Timeframe]. Define themes (cost reliability, transit time predictability, emissions), proof points (SLA adherence, OTIF, case studies), and CTAs mapped to stages. Assign creative specs by channel (trade PR, thought leadership, calculators, webinars, route guides).
Output requirements:
Return two artifacts:
Table “Content Calendar” with columns: Week, Stage, Asset, Channel, Audience, Message, CTA, Owner, Status;
Table “Messaging Matrix” with columns: Segment, Pain Point, Benefit, Evidence, Offer, Compliance Note.
Include personalization logic for top lanes and cargo types. Add nurture triggers for RFQ abandonment and quote follow-ups.