Design an always-on lifecycle program for [Company] to convert and expand shippers for [ServiceLine] in [Region] during [Timeframe]. Define audience pools (site visitors by lane interest, RFQ starters, inactive tender participants, existing customers with expansion potential). Orchestrate retargeting across search, social, programmatic, email, and SDR sequences, aligned to sales cycles of [SalesCycleDays] days.
Output requirements:
Return:
A journey map (text) covering Trigger, Audience, Message, Offer, Channel, Timing, Exit Criteria;
A table “Automation Specs” with columns: Segment, Inclusion Rule, Suppression Rule, Frequency Cap, Creative, KPI;
Pseudo-SQL or logic examples for key triggers (e.g., RFQ abandonment, pricing page depth).
Set weekly re-scoring cadence and fatigue rules.