Develop three distinct, executive-ready campaign themes that translate [Company]’s brand platform into market-facing narratives for [ServicePortfolio] across [Region] to achieve [BusinessObjective] within [Timeframe]. For each theme, craft: Title, Single-Minded Proposition (≤25 words), Manifesto (60–90 words), Creative Territories (3 bullets), Tagline (3 options), Proof Points mapped to industry metrics, Channel Adaptations (OOH, LinkedIn, trade press, sales collateral), Mandatory Elements (certifications, SLAs, legal lines). Include a Theme Selection Matrix scoring Relevance, Distinctiveness, Feasibility, and Risk (0–5), weighted 40/30/20/10.
Output format (Markdown):
Executive Summary (≤120 words)
Theme 1–3 sections (use H2 headings)
Table: Proof Points × Metrics (columns: Claim, Evidence, KPI, Source Owner). Use metrics like OTIF, average lead time variance, damage rate.
Theme Selection Matrix (table)
Next Steps (3 milestones with owners).
Incorporate industry terminology (lane density, demurrage/detention, OTIF) and align narratives to shipper and 3PL buyer triggers. Ensure each theme can scale globally and localize by compliance notes.