Develop a comprehensive creative brief to reposition [Brand] as the most reliable [KeyService] provider for shippers in [Region]. Prioritize reliability, predictability, and exception management over raw speed. Use insights on pain points versus [Competitors] to craft a singular value proposition. Incorporate operational proof points (e.g., on-time performance, contingency planning) and a measurable objective tied to [ObjectiveMetric]. Define the target decision-makers and influencers within [TargetSegment]. Outline messaging hierarchy, mandatory claims/support, tone, key visuals, and channel mix for demand creation and capture.
Output format: Provide a structured outline with these headings: 1) Business Challenge, 2) Objectives & [ObjectiveMetric], 3) Audience & Buying Roles, 4) Insight/RTB, 5) Value Proposition, 6) Messaging Pillars, 7) Creative Guardrails, 8) Deliverables by Channel, 9) Phased Timeline, 10) Budget Allocation ([Budget]), 11) KPIs & Measurement Plan, 12) Risks & Mitigations, 13) Approvals.