Create a launch brief for [Product] targeting small and mid-sized e-commerce shippers in [Region]. Frame the problem (late deliveries, costly returns, lack of tracking) and the solution offered by [Product] across key moments (pickup, sortation, final mile). Establish a primary objective with a quantified [KPI] and a secondary objective (trial, demos, sales-qualified leads). Define audience segments within [SMBSegment] and their buying roles. Craft the central promise, three proof pillars, and a compelling CTA tailored to [PrimaryChannel].
Output format: Deliver a one-page brief with sections: 1) Challenge, 2) Objectives & [KPI], 3) Audience Personas, 4) Insight, 5) Promise & Proof, 6) Reasons to Believe, 7) Creative Tone & Mandatories, 8) Deliverables by Channel (owned/paid/earned), 9) Launch Plan (milestones to [LaunchDate]), 10) Budget ([Budget]), 11) Measurement Framework.