Develop a phased pre-launch teaser roadmap for [Company]’s [Product] targeting decision-makers in transport, shipping, and storage across [PriorityMarket]. Align messaging to pain points (e.g., port congestion, demurrage risk, dwell time, temperature excursions for cold chain) and stage-gate milestones up to [LaunchDate]. Sequence channel mix (LinkedIn, trade media, port authority newsletters, association bulletins, partner co-marketing) with escalating exclusivity. Include resource estimates and guardrails for [PrimaryPersona].
Output format:
A single table with columns: Phase, Week (T-[x]), Audience, Channel, Message Angle, CTA, Asset, Owner, KPI, Budget ([Currency]).
A 150-word teaser narrative for the hero asset of each phase.
A risk note (≤100 words) per phase covering supply disruptions and message pivots.