
Persona-Based Teaser Content Matrix for Shippers & Carriers
📄 Prompt Template
Create a teaser content matrix that maps value messaging for [Company]’s [Product] to prioritized personas: [Personas] in [Regions]. Address operational metrics (on-time performance, tender acceptance, OTIF, dwell time) and compliance anchors (e.g., [ComplianceStandard]). Include competitive differentiation versus [Competitor].
Output format:
Matrix table with columns: Persona, Pain Point, Proof Point, Hook (≤10 words), Asset (format/spec), Distribution Channel, CTA, KPI Target, Budget Slice ([Budget]).
For each persona, provide two 75-word draft teasers (short LinkedIn post and trade-press pitch angle).
A summary paragraph recommending message frequency and quiet periods by persona.