Develop a comprehensive strategy for [CompanyName] to launch [ProductName] on [LaunchDate] in [Region]. Define target decision-makers (e.g., shippers, carriers, 3PLs, warehouse operators) and articulate a value proposition that addresses intermodal efficiency, yard throughput, demurrage reduction, and OTIF improvement. Align event objectives to [PrimaryKPI] and a secondary metric set (e.g., SQLs, pipeline influence, press reach), capped by a total budget of [BudgetCeiling]. Include stakeholder governance across Marketing, Sales, HSSE, Operations, and Port Authority relations.
Output format:
Executive Summary (≤150 words).
Objectives & KPIs table (Columns: Objective, KPI, Baseline, Target, Data Source, Owner).
Audience & Messaging matrix (Segment, Pain Point, Proof Point, Offer).
Timeline (Milestones with ISO dates, Dependencies, Owners).
Risk register (Risk, Likelihood, Impact, Mitigation, Trigger).
Budget summary (Category, Estimate, Vendor Status, Variance).
RACI (Role: R/A/C/I across workstreams). Ensure transport-specific terminology (drayage, berth windows, HSSE, cross-dock) is used appropriately and all assumptions are explicit.