Develop an integrated marketing plan targeting [TargetSegments] with creative theme [CreativeTheme] in [Region] over [TimeframeWeeks] weeks, partnered with [MediaPartners] and tracked under [UTMCampaignName]. Define content capture (case studies, yard tours) and conversion paths to [LeadTarget].
Output format:
Channel Mix Table (Channel, Objective, Audience, Offer, Budget, KPI).
Content Calendar (asset, format, owner, publish date, repurposing plan).
Messaging Grid (segment, pain point, value proof, CTA).
UTM Matrix (Source, Medium, Campaign, Content, Term).
At-Event Activation Plan (QR flows, badge scans, demo booking).
Measurement Plan (dashboards, cadence, guardrail metrics).
Post-Event Nurture Streams (cadence, asset mapping).