Persona-Based Positioning Messages (Procurement, Ops, Finance)

Persona-Based Positioning Messages (Procurement, Ops, Finance)

📄 Prompt Template

Craft tailored positioning for [ProductName] addressing three decision-maker personas in [IndustrySubsegment]: Procurement (total landed cost), Operations (OTIF, capacity assurance, WMS/TMS fit), and Finance (cash cycle, inventory buffers). For each, define pain points, outcome metrics, proof, and call-to-action aligned to [Timeframe].
Output format:
Persona Cards table: Persona, Pain, Promise, Proof (customer story/benchmark), KPIs ([KPI1], [KPI2]), CTA, Risk/Objection.
Email opener (≤60 words) and slide headline per persona.
Shared master narrative that reconciles all three views.
Ensure terms like demurrage/detention, cube utilization, and ETA confidence are used precisely and quantified.

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