Create an executive-level messaging house that highlights [FeatureName] within [ProductName] from [Company] for [TargetSegment] in [Region]. Anchor the narrative in measurable outcomes (e.g., [PrimaryMetric] improvement) and translate technical capabilities into business value. Include differentiation versus status quo and two nearest competitors.
Output format:
Messaging House (Markdown): Essence, Value Proposition, 3x Feature → Benefit → KPI Impact ladders, Reasons to Believe (data sources, certifications), Objections & Rebuttals, and Primary CTA.
Feature–Benefit Matrix (Table): Columns = Feature, Operational Benefit, Financial Impact Metric, Proof Source, Risk Mitigated.
50-word elevator pitch tailored to [BuyerRole].
Compliance-ready claims list with evidence type (case study, audit, benchmark) and clearance status (Pending/Approved).
Ensure every claim maps to a KPI and specify intended use by channel (site hero, sales deck, trade press). Keep language precise, verifiable, and free of superlatives without proof.