Develop a TOWS-based strategy for [AccountName] in the [Industry] sector, over a [Horizon] horizon, considering competitive pressure from [Competitor] and sponsorship from [ExecutiveSponsor]. Use TOWS to convert internal strengths/weaknesses and external opportunities/threats into executable plays (SO, ST, WO, WT) linked to measurable outcomes.
Output requirements:
A 2×2 TOWS matrix with 3–5 specific plays per quadrant.
A prioritized backlog: Play | Strategic Rationale | KPI | Expected NRR/GRR Impact | Owner | Start/End | Dependencies.
Top five executive “asks” framed as business outcomes, each with a quantified benefit (e.g., cost-to-serve reduction, time-to-value).
A milestone roadmap with decision gates and exit criteria.
Risk/assumption log and contingency actions per play.
Align all plays to customer OKRs and procurement milestones.