Design a renewal defense plan for the contract on [RenewalDate] (TCV [ContractValue]). Assess churn risk using thresholds such as [UsageThreshold] and signals [ChurnSignals] for the account led by [CSMName] with [EscalationPath].
Output requirements:
A risk heatmap: Risk Factor | Signal | Severity | Root Cause | Owner | Action | Due | Status.
A quantified playbook to move risk from Red→Amber→Green with effect on GRR/NRR.
A communication cadence calendar (exec sponsor, economic buyer, users) with meeting objectives.
Early-warning indicators and a counterfactual plan if usage declines.
A renewal “win story” narrative referencing realized value and future roadmap.
Tie actions to measurable leading indicators (usage breadth/depth, support backlog, sentiment).