6-Touch ABM Email & LinkedIn Sequence for L&D Decision-Makers
N.B. Consider providing a training session on the tools ahead of the seminar to ensure all participants are familiar with their functionalities.
📄 Prompt Template
Draft a 6-touch outreach sequence to engage [DecisionMakerRole] at [Company] around [TrainingTopic]. Output format:
A. Email Sequence (6 messages): subject, 120–160 word body, CTA; personalization tokens table including [TriggerEvent] and [ValueMetric].
B. LinkedIn Sequence (3 messages): connection, value drop, call-to-action.
C. Objection Handling Matrix: objection, response, proof, CTA.
D. A/B Test Plan: hypotheses, variants, success metrics.
E. Calendar Cadence: send days/times, wait steps.
F. Meeting Agenda (30 minutes) for discovery.
Position the value of blended learning using outcomes (time-to-proficiency, completion lift, cost-to-serve). Reference [CaseStudyName] style proof and suggest a low-friction CTA (benchmark assessment or pilot scoping). Ensure tone is consultative, not pitch-heavy, and compliance-friendly for opt-outs.