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You already know that knowing your audience is central to effective content strategy and product planning, but the way you gather and use feedback has changed dramatically with AI. This article walks you through how to integrate surveys and other feedback mechanisms into AI-driven audience research and persona development so you can create richer, actionable personas faster and more reliably. You’ll learn practical design principles for surveys, how to build a data pipeline that feeds AI models, techniques for analyzing open text at scale, how to generate and validate personas, and how to operationalize continuous feedback loops — all with an eye toward real-world business needs, privacy, and efficiency.

You’re looking at a topic that can change how work flows across your organization: using AI to find and fix bottlenecks. In operations management, bottlenecks are the places that slow everything else down, and they quietly destroy throughput, increase costs, and frustrate teams. This article walks you through how AI specifically helps you detect, analyze, predict, and alleviate bottlenecks, giving practical advice you can apply across industries from manufacturing to healthcare to software delivery.