This course covers the importance of behavioral analytics in improving customer retention. Students will learn techniques for deep customer profiling, churn prediction, and lifecycle planning using AI. The course will also cover predictive offers and customer feedback analysis, demonstrating how AI can enhance marketing efforts and optimize customer retention strategies.
Learning Objectives
Students will develop skills in behavioral analytics, churn prediction, and the application of AI to improve customer experience and retention in financial services.
Course Content
Sample Lesson
2. Behavioural Analytics and Customer Retention
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3. Deep Customer Profiling with AI
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4. Churn Prediction and Experience Optimisation
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5. Life Event Detection and Proactive Fin Planning
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6. AI in Feedback Loop Analysis and Survey Data
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7. Segment-of-One Marketing and Predictive Offers
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8. Conclusion
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Includes
8 Lessons