Hyper-Personalisation of Financial Services

This course focuses on the hyper-personalization of financial services through AI. Students will examine AI-driven segmentation techniques, develop real-time recommendation systems, and explore behavioral prediction models. With an emphasis on lifecycle marketing and ethics, the course prepares learners to implement AI strategies that enhance customer experience and increase product relevance.

Learning Objectives

Students will apply AI for dynamic product recommendations, develop behavioral models for financial services, and understand the ethics of personalized financial services.