Create a 2x2 positioning map for [Company] in the [Category] market against [CompetitorList] using the axes [AxisX] (horizontal) and [AxisY] (vertical). Define each axis with a precise operationalisation (scale, unit, how measured), then place each brand using triangulated evidence (customer research, pricing, product specs, communications, and market performance). Highlight clusters, outliers, and strategic quadrants (e.g., premium/low convenience). Conclude with the recommended “move box” for [Company] over the next [Timeframe] and the risks by stakeholder (customers, channel partners, regulators).
Output format:
Axis definitions (bullets).
Markdown table: Brand | X_Value | Y_Value | Evidence | Source_Date.
5 insight bullets (implications for positioning).
Recommended move: Target_X, Target_Y, Rationale, Key_Risks, Mitigations.
3 success metrics to track (e.g., [Metric1], [Metric2], [Metric3]).