Create an ABM alignment plan unifying Marketing and Sales motions for [CompanyName]’s [Industry] accounts in [TargetRegion]. Segment target accounts by tier; define selection criteria, contact roles, and value hypotheses for [PrimaryProduct]. Map orchestrated plays across channels with joint accountability between [MarketingLeaderRole] and [SalesLeaderRole].
Output format: (1) Tiering table (Tier, Criteria, Target # Accounts, SDR/AE Coverage, Content Level); (2) Playbook grid by stage (Awareness→Close) and channel; (3) Joint activity SLA (e.g., [TouchCadence] touches in 14 days) with owners; (4) Measurement plan (MQA definition, influenced pipeline, win rate uplift).
Placeholders: [ICPDefinition], [TargetAccountCount], [TouchCadence], [PipelineCoverageTarget], [Quarter].