ABM & Partner MDF Co-Funding Allocation
N.B. The frequency distribution analysis is important to understand the effectiveness of impressions across various user segments. The user should ensure all impression data is segmented by frequency level for accurate reporting.
📄 Prompt Template
Design an account-based marketing budget for [TargetAccounts] with a total ABM pool of [TotalABMBudget] and available partner MDF of [PartnerMDF]. Map spending to buying-center roles (logistics, procurement, finance) and sales cycle length of [SalesCycleLength] using [ABMPlatforms]. Blend 1:1 plays (custom content, executive events near hubs) with scalable 1:few programs. Prioritize accounts by propensity-to-convert and potential TEU/tonnage.
Output format:
Account-level Markdown table: Account | Tier | Proposed Spend | Key Plays | Expected SQLs | Est. Pipeline | MDF Share | Owner.
JSON MDF_drawdown showing partner funds usage and compliance notes.
A 6-step interlock plan with sales (touchpoints, SLAs, feedback cadence).
Risk/mitigation bullets (e.g., data privacy, long procurement).